About Us

Sweet Baby Jane was founded by Carrie Carrione, a creator with a deep love for art, storytelling, and vintage inspired style. Growing up surrounded by music, theatre, and visual creativity, Carrie was always drawn to the small details that make something feel timeless, a delicate silhouette, a nostalgic fabric, a piece of clothing that feels like it belongs in another era.

Inspired by classic femininity and the charm of vintage aesthetics, Sweet Baby Jane was created as a space where fashion feels playful, expressive, and a little nostalgic. Each piece reflects a soft, romantic style influenced by vintage fashion, music, and creative storytelling.

The brand began as a small independent project, built from a love of creating and a desire to share pieces that feel special and personal. 

Sweet Baby Jane celebrates individuality, confidence, and the idea that style can be a form of self expression.Today, the brand continues to grow while staying rooted in its original vision: thoughtful pieces, a distinct aesthetic, and a creative spirit behind everything we make.

Welcome to Sweet Baby Jane.